APOCALIPSIS is a Brooklyn-based record label and creative agency founded by Ecuadorian-Lithuanian artist Riobamba. APOCALIPSIS amplifies the stories of artists “ni de aquí, ni de allá” (neither from here, nor there), doing everything in its power to re-distribute equity in the music industry.
RIOBAMBA – FOUNDER
Riobamba is an Ecuadorian-Lithuanian producer, DJ, and cultural activist based in Brooklyn. Riobamba’s rowdy, deeply researched live sets reflect back nightlife’s power as a site of joy and resistance. She is a member of techno-feminist booking agency Discwoman’s roster, and is founder of record label APOCALIPSIS, a platform celebrating works by those “ni de aquí, ni de allá.”
As a self-made bridge between música urbana’s underground movements and pioneers, she has recently shared the stage with Ivy Queen, Tego Calderón, Nina Sky, DJ Playero, Maluma, and DJ Blass, with performance highlights including Panorama Festival, MoMA PS1 Warm Up, Lincoln Center Out of Doors, Boiler Room, Barcelona Museum of Contemporary Art, Red Bull Festival Chile.
Riobamba previously led A&R for Fania, was Music Editor at Remezcla, and prior to moving to NYC, she was the first Colombia-based Fulbright-mtvU researcher, studying the power of digital music as a subversive tool for healing the legacy of civil conflict and displacement.
RIOBAMBA has been featured in The New York Times, TIDAL, Billboard, Resident Advisor, AJ+/Al Jazeera English, Univision, Fact Mag, The Fader, and Complex.
LITA – PROJECT MANAGER
LITA is an eclectic Ecuadorian DJ & event curator with an extensive range of influences that have defined who she is as an Artist. Being born in Queens, NYC & raised in Houston, Texas, she was exposed to a vast range of cultures that began expanding her horizons & strengthening the qualities that would push her to be the diverse individual she is today. She found her greatest form of expression in music and has cultivated a unique sound that blends and incorporates Southern hip-hop, bounce, reggaetón, and many other genres into her arsenal of music.
Being a first generation Ecuadorian-American, LITA has always felt driven & taken initiative to give back to her community and bridge the gaps between all marginalized groups of society within our population as a modern day cultural activist with music as her tool. LITA is also the founder of RESACA, a event series which strives to serve as a creative space in which artists can come together and build as a community as well as a safe space for minorities to unite & uplift one another through music.